Styled images of your products are a valuable brand asset for any business. They can help you show off your product while conveying your brand message in a visual way.
If you’re making room in your budget for one or more brand shoots or if you’re taking the time to do it yourself you should be making the most of your carefully crafted photos.
Here are a few ways that you can incorporate your brand photos into your marketing.
One of the best places to have your brand images is in your hero images on your website. A hero images is a large banner image at the top of your website. This is the first thing a customer will see when they view your website and it may determine how long they stay on your page.
You only have seconds to convince someone to stay on your page so you want to grab their attention with something unique. People should also be able to identify who you are and what you sell almost immediately.
Choose images that clearly illustrate what your brand is about and what you sell so there is no confusion.
Whether you sell on your own website or another like Amazon you need great product images for your product pages or listings. In many cases you should have clear product images with white backgrounds but you don’t need to stop there.
Product pages with styled images or images of your product in use, also known as lifestyle images, often have much higher conversion rates.
Do it for the ‘gram. Social media is an obvious choice for sharing your brand photos to reach your audience. Be sure to also create engaging captions and include a call to action in each post.
We all know that email marketing is important. Building your list ensures that you own your audience rather than relying on something like instagram where the algorithm can change or your account can be removed.
Your emails are another great place to use your images. Remind your customers of product benefits, sales and promotions by using beautiful branded headers. If you’re selling a product you’ll be much more likely to have clicks and conversions when reminding your subscribers how great your products are.
While digital marketing is vital for your business, printed materials may still be necessary for your business. If you attend expos or trade shows you’ll want something to send home with potential new customers. Maybe you have a brick and mortar shop and you want to print some coupons or rack cards. All printed marketing collateral should follow the same branding guidelines as your online marketing.
Not sure about creating your own brand photos? Read my post about Why you need original photos for your business.